Apple’s Superpower

Apple's Superpower

Apple’s Superpower: Apple has updated its own app store data chart with information on the uptake of iOS 9. Give the first public release of iOS 9 was on September 16th, it has taken thirty-six days to reach the current levels. While it is impressive, Apple is not as clear as its competitors in how the figures are measured. Google’s Android dashboard states that its percentage breakdown is calculated by looking at every Android device that logs on to the Google Play Store over a seven-day period. Apple simply states that it is ‘measured’ by the App Store. Presumably this is a similar polling method to Google, but Apple’s statement leaves more room for interpretation and confusion.

Take the recent release of iOS 9.1. It has new features in the shape of added emoji characters, bug fixes to address updating apps from the App Store, and security features to remove loopholes used by a recent Jailbreak exploits. All of these offer a positive benefit to the average user, and there will be no issues in getting the update to them. Apple’s domination of the post-sale support chain gives it a huge advantage over the majority of Android handsets. Although Google has the Nexus line of handsets, phablets, and tablets under its direct control, rolling out any update to the Android platform is a long process that requires manufacturers and carriers to expend significant effort and resources to certify any changes. Even the suggestion of a monthly ‘security patch’ from Google has been met with resistance from the Android ecosystem because of the burden that it places  on all concerned because of this process. If Google finds a flaw it’s going to be there for a long time. Meanwhile, when Apple finds an issue, Apple can send out an update. If that’s not a superpower in the smartphone world then I don’t know what is.

Apple’s Superpower

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